Imagine a more trusted world where you have complete control over your digital identity. This is the future we’re building
~ Charles Walton
Senior Vice President & General Manager
Do you know where your digital identity exists?
This needs to change.
Your digital identity. In your own hands
Our commitment to you
Today’s online world requires us to share our personal information with countless websites, apps, and digital services. The more we engage, the more possibilities emerge for us to access and explore new online experiences. But to do so, we’re often sharing our personal information with little control over how or where it’s used. We’re lacking a digital trust framework for our interactions.
Avast believes everyone has the right to use the internet with confidence that their data is safe, private, and under their control. Built using Privacy by Design principles, our digital trust services protect your personal information in a way that nobody, not even us, can ever see or use without your consent. By providing the tools to help people realize their digital freedom, we’re empowering them to make their own decisions about what they share online and who they share it with.
Avast’s digital trust principles
Free for users
Inclusive and accessible
Open and standard
Transforming how we live, work and play
Imagine faster, safer shopping experiences, where you’ll pay for services using your own instantly-verifiable identity. Digital identity solutions have the power to transform our daily lives—making our online interactions more convenient, private and secure.
From shopping, to traveling, applying for a bank account, buying a home, confirming your student or pensioner status, and more. Not only will you be able to prove who you are instantly, across any service—you’ll also be able to verify and trust in the legitimacy of that service.
More from Avast on the future of digital trust
The FIDO Alliance has big support from big tech for FIDO2 — but the SSI model is taking cryptographic keys to the next level with full digital identity wallets.
Biometrics are very powerful, but if handled improperly, very dangerous. With great power comes great responsibility.
Elon Musk’s desire to authenticate us on Twitter and develop more trust is sound. But the path ahead is fraught with digital trust and privacy pitfalls.
Exploring concepts and technologies that are harbingers for a new way of protecting identities, data, and online interactions.
Avast expands its vision in delivering next generation identity solutions by acquiring leading identity and authentication provider SecureKey.
As we move towards a more privacy-minded world, we must prepare for major platforms to resist the movement. And we must be prepared for the security, privacy, and business model challenges along the way.
We recently published our thoughts on the overall eIDAS 2.0 proposal which detailed four problems, four opportunities, and three things to watch closely as eIDAS 2.0 solidifies into real specifications and requirements. We have now analyzed the Framework in detail, which gives us a lot of information about the EUDI Wallet.
If implemented well, eIDAS 2.0 will transform the online safety, privacy, and user experience of Europe’s citizens. Avast looks forward to working closely with the Commission, Member States and the private sector to deliver the vision of secure, private digital identity for all.
Catch us at an event
Avast’s Drummond Reed is presenting a keynote session on the role of banks in the digital wallet and decentralized identity landscape.
An expert panel on how decentralized identity can improve the traveler experience.
Avast digital trust FAQs
What is a digital identity?
Your digital identity is a digital representation of who you are. It lets you prove who you are during interactions and transactions, both online and in person. It can include things like your name, date of birth, email and physical address, certifications, qualifications and other attribute information.
What does decentralized identity mean?
Decentralized identity is an identity system that gives individuals the ability to hold, control, and share their data, putting them at the center of their digital world.
What does Privacy by Design mean and why is it so important for digital identity services?
Privacy by Design is a framework based on proactively embedding privacy in the design of new products and services. It gives people greater transparency when it comes to their personal identity data while protecting their privacy.
Privacy is a core value for Avast, and a responsibility we take seriously. Learn more about our commitment to protecting it.
Why is decentralized identity so important?
Whenever we interact online, we’re asked to provide credentials that validate who we say we are. Once shared, our private information is out of our control, sitting in centralized systems and databases around the world.
Avast envisions a decentralized model where you are in control of your identity, and where everyone is able to decide what they share online and who they share it with.
What are verifiable credentials?
The tangible credentials we all use—driver’s licenses, passports, birth certificates, car titles, and plane tickets, for example—are now being re-imagined as digital files. We can carry these digital credentials on smartphones, index and search them, back them up, and make perfect copies of them on demand.
But while digital records are nothing new, today’s credentials come with certain ‘cryptographic superpowers’ that make them tamperproof, secure, and verifiable. A digital verifiable credential is one that has been issued by a trusted authority for, and only for, its holder.
What does decentralized identity mean for organizations?
Decentralized identity enables organizations to build smarter and more secure digital relationships with their customers. This enables better security and privacy, streamlined KYC and account onboarding, passwordless log-in, one-tap checkout, and a frictionless user experience.
This technology is available to organizations through Avast’s acquisition of Evernym, a leader in enterprise-grade decentralized identity technology. To learn more about what this could mean for your organization, visit www.evernym.com or contact us at firstname.lastname@example.org.